Project Description

Slader’s Mountainside Adventure Shop is a small local ski shop in the heart of Big Bear California. The company was in a transition of business names and needed a full branding package to begin the marketing of their new company. Slader’s was looking for a modern twist on an old style logo which was founded in the business before their name change. The logo concepts were developed closely with the owner of the company, and completed with parts of multiple designed logos. The color scheme comes from the grey skies which hover over Big Bear Valley when the snow begins to fall, and the gold/cream color comes from the beautiful scenery during the fall season. The logo was implemented onto everything from business cards, t-shirts, stationaries, and employee uniforms.